Watermelon pink day dress & coat

This suit belonged to Norma Evans who made most of her own clothes until the 1970s when she purchased them new or from op shops. She wore this outfit when she was on Dominion Council of Women’s Division Federated Farmers in the 1970s.  Pink was Norma’s favourite colour She accessorised this outfit pearls, hat, gloves and purse.

The manufacturer Classic Fashions was acquired by Fashions Limited in the 1960s, but they continued to use the Classic label in some garments.


Credit: Norma and Bob Evans Family Clothing Collection at Rotorua Museum Te Whare Taonga o Te Arawa (1996.22.221a & b)
Copyright: Image © Rotorua Museum Te Whare Taonga o Te Arawa
Designer: Unknown
Maker: Manufactured by Fashions Limited
Manufacturing location: Auckland
Garment type: Dress, coat
Material: Crimplene
Features: This crinkle-pattern shift-style Crimplene dress has a round neck, short sleeves, diagonal pockets and back zip. The matching coat has a collar and reveres, long two-piece sleeves, three bound buttonholes and panels which culminate in cutaway pockets. The coat is unlined.
Colour: Watermelon pink
Label: Classic
Date: 1970s