Garment of the week
Floral swimsuit with flared skirt
With import restrictions in place in New Zealand since 1938, local manufacturers developed and marketed their own successful brands. These swimsuits are an American label, Jantzen Swimwear, made in New Zealand by A J Coleman Ltd in Wellington. A licensing agreement offered many advantages; it provided local employment, gave access to new fabrics and technology, saved on transport costs and the licensee had a high fashion product with proven market credentials.
We’re not your typical museum.
With no fixed abode other than this website, the New Zealand Fashion Museum is for anyone with a love of fashion, heritage, innovation and creativity. It is a museum dedicated to the curation of New Zealand’s rich fashion past, making it relevant for the present and future.
