Navy dress with white stitched yoke & pockets

Jonathan Logan was an American manufacturer of dresses that grew in popularity in the 1950s and 1960s. They targeted a younger audience, but a classic style rather than trendy. Jonathan Logan was made under licence in New Zealand.

This dress was part of a photoshoot for New Zealand Vogue. Photographer Desmond Williams was one of the first local photographers to contribute to Vogue New Zealand - previously the publication sent their clothes to Australia to be photographed.

Details

Photographer: Desmond Williams
Credit: Image from Vogue New Zealand, Spring 1966
Copyright: Image © The Condé Nast Publications Ltd
Designer: Unknown
Maker: Made under licence by Promenade NZ Ltd
Manufacturing location: Guthrie Bowron Building, 129 Albert Street, Auckland
Garment type: Dress, headscarf
Colour: Navy
Label: Jonathan Logan
Date: 1966