Beaver lapin fur coat & straw hat

In about 1940, Auckland photographer Clifton Firth took a series of advertising photos for the furrier, Mooneys Furs. The wholesale business was founded by George Stewart and James Kennedy Mooney in Dunedin in 1912. The advertisement features Clifton Firth's Hollywood-inspired photograph, overlaid with the text 'Beaver Lapin: The new fashion fur styled in New Zealand'. It's likely 'Beaver Lapin' refers to inexpensive rabbit fur being sheared or dyed to imitate the pricier beaver.


Photographer: Clifton Firth
Credit: Image courtesy of Sir George Grey Special Collections, Auckland Libraries, 34-M53M
Copyright: No Known Copyright Restrictions
Garment type: Coat, hat
Material: Fur (coat), hat (straw)
Label: Mooneys Furs
Date: 1940s