At-home gown in floral print

Bendon used a fine knitted acrylic for this fitted V neck gown which featured in an Apparel magazine editorial in 1974. The editorial shoot was captioned 'Save our lakes, wear a nightgown...' and went on with with a lyrical conservation message which read: 

Ecological misfits.

We, who were not created

with a natural coat,

burn up the power

lower the level of the lakes

to turn chilled nights

into heated evenings.

There is another way.

A long soft, warm


romantically inclined

to take to bed

or leisurely lounge about in.

Turn off all the switches,

light a candle

and go romantic.

The perfect answer

to the power crisis.

See also the Lounging set with soft bra & culottes.


Credit: Loan courtesy of Eloise Watts, photo by Michael Baigent published in Apparel magazine, Autumn/Winter 1974
Designer: Unknown
Manufacturing location: Auckland
Garment type: At-home gown
Material: Acrylic knit
Colour: Dark chocolate brown, cerise, pink, gold floral motif
Purchase location: Parnell, Auckland
Exhibition: The Age of Aquarius: A 70s Revolution in Fashion
Label: Bendon
Date: 1974