Wrap dress with notched shawl collar

From about the 1930s, new screen-printing technologies revolutionised the textile industry, replacing labour-intensive, expensive block printing methods and engraved roller machines. Mass-produced designs made print and pattern an affordable indulgence. By the 1960s, complex, bold, yet detailed graphic printed textiles - like those on this Minima 52 day dress - were suddenly in vogue. Minima 52 was one of the labels from TG Southwell, which was established in 1953. The designer, Alma Kimber, worked for TG Southwell until it closed in 1986.


Credit: Garment loan courtesy of Ziggurat
Copyright: Creative Commons BY-NC-ND 4.0 Licence
Designer: Alma Kimber
Manufacturing location: Chancery Street, Auckland
Garment type: Day dress
Material: Twill weave
Features: The dress has a notched shawl collar with a piped edge.
Colour: White with black and brown print
Label: Minima 52 by Southwell
Date: 1960s