New Look cocktail dress

In 1953, Gus Fisher of El Jay was invited to take up the exclusive licence to produce Christian Dior originals in New Zealand. The offer was accepted and the agreement was signed with Christian Dior himself in Paris in 1954.  


Credit: Photo courtesy of Museum of Transport and Technology (MOTAT).
Copyright: Photo © Museum of Transport and Technology (MOTAT), All rights reserved.
Designer: Christian Dior
Maker: El Jay
Manufacturing location: Auckland
Garment type: Cocktail dress
Material: Synthetic
Features: This full skirted 'New Look' style dress is made from heavy synthetic fabric. It has thick straps with a wide band draped around shoulders and there are fabric covered buttons down the centre front.
Colour: Black
Label: Christian Dior by El Jay
Date: Circa 1955