Lurex dress with faux pockets

Three years after he immigrated to Dannevirke from Lebanon, Norman Alexander opened a retail store called The Fashion. A decade later, in the late 1930s, he opened a small garment factory where he designed womenswear under the label Silvalyne Gowns. Norman sold his 'made-in-Dannevirke' garments to numerous outlets across New Zealand and by 1945 he had opened a new branch store, established on Broadway, in the much larger town of Palmerston North. He was still designing in the 1960s when this dress was made. 


Credit: Garment loan courtesy of Ziggurat
Copyright: Creative Commons BY-NC-ND 4.0 Licence
Designer: Norman Alexander
Manufacturing location: Dannevirke
Garment type: Dress
Material: Lurex knit
Features: The dress has faux pockets.
Label: Silvalyne Gowns
Date: 1960s