Feminine, contemporary, effortless, and flattering - all words that have been applied to Charmaine Reveley’s designs.
A rural upbringing where she was also exposed to her mother’s design and dressmaking business combined to inspire Charmaine to enrol in the fashion design degree at Otago Polytechnic.
She established her label in 2003. The brand is classic in nature, but creates a sense of individual grace and allows wearers to be confident, feminine and most of all exude effortless style. She first showed at the iD Dunedin Fashion Show in 2003.
Text by Jane Malthus.
Last published April 2015.